new
Profit & Margin Across Orders, Reports, and Analytics

Over the past year, our financials team has meticulously
 mapped the revenue structures, fee categories, and settlement reports of every one of Goflow's 250+ integrations. Goflow now properly categorizes all revenue and fees
 for every order, and processes settlement reports
 as soon as they're made available by the channel.
These numbers surface in 3 places: on every order, in your analytics dashboard, and in the sales reports.
1. On every order
 - Every order now shows a Profit & Loss
 breakdown right on the order page:
Some numbers aren't known upfront, so Goflow estimates what's missing:
Cost of Goods
 for unshipped orders is estimated from your open inventory batches, or from recently-closed batches as a fallback.
Shipping Cost
 is estimated from the rate-shopping quote when available.
Commissions & Fees
 are estimated based on recently settled orders for the same products in the same store.
Each estimated value is labeled with its source (Average
, Estimated
, or Shopped
) so you always know which numbers are actual and which are projections:
When a value cannot be estimated
 at all, it's marked as Missing
, Not Settled
, or Not Shopped
:
When an order is unprofitable, the widget makes it immediately clear. Loss
 and Loss Margin
 are displayed in red, so you can spot problem orders at a glance:
2. In your analytics dashboard
 - The Sales Over Time
 analytics widget now tracks Profit
 and Margin
 alongside Revenue
. Available in both Total Sales
 and Average Order Value
 views, with full filtering by store, warehouse, brand, and more:
3. In the sales reports
 - The Sales Report
 now includes columns for Commissions & Fees
, Profit
, Margin
, and Settled
 status:
For orders that haven't fully settled, the report also offers Estimated Profit
 and Estimated Margin
 columns, which blend actual numbers with smart estimates to give you the most complete picture possible:
Today's financials cover the revenue, costs, and fees tied directly to each order. Additional costs such as returns, advertising spend, and storage fees are on our roadmap.